Masu talla sun ci nasara, masu amfani sun rasa a sabon salo na Instagram
A ranar 14 ga watan Yulin 2025, jami’ar Stanford ta wallafa wani rahoto mai taken “Masu talla sun ci nasara, masu amfani sun rasa a sabon salo na Instagram,” inda ya binciko tasirin sabon salo na manhajar Instagram wanda aka saki a baya-bayan nan. Rahoton ya nuna cewa wannan sabon salo, wanda aka tsara don kara yawan talla da samun kudi ga kamfanin Meta (mahaifin Instagram), ya haifar da illoli ga masu amfani da manhajar.
Bisa ga binciken da aka gudanar, sabon salo na Instagram ya kara yawan adadin tallace-tallace da ake nunawa masu amfani da shi, wanda hakan ya sa wa masu amfani wahalar samun damar ganin abubuwan da suke so. Haka kuma, an ga an samu canje-canje a yadda ake nuna labarai da abubuwan da ake samu, wanda ya kara fito da tallace-tallace a gaban abubuwan da aka fi so. Wannan ya sa masu amfani suka fara nuna rashin gamsuwa saboda an yi musu katse-katse tare da tilasta musu kallon abubuwan da ba su sha’awa ba.
Rahoton ya bayyana cewa, yayin da masu talla suka amfana da wannan sauyi ta hanyar samun dama ga masu amfani da yawa, masu amfani kuma sun fuskanci matsala saboda an rage masu jin dadin amfani da manhajar. An ambaci cewa hakan na iya haifar da masu amfani su yi watsi da manhajar ko kuma su rage amfani da ita a nan gaba.
Binciken na Stanford ya kuma yi nuni da cewa, irin wannan tsarin na baiwa masu talla fifiko a kan masu amfani na iya samun tasiri ga sauran manhajojin kafofin sada zumunta da kamfanin Meta ke gudanarwa, inda ana iya ganin irin wannan sauyin a nan gaba. A karshe, rahoton ya yi kira ga kamfanoni da su yi la’akari da muradun masu amfani lokacin da suke yin canje-canje ga manhajojinsu, domin samun ci gaba mai dorewa.
Advertisers win, users lose in an Instagram spinoff
AI ta bayar da labari.
An yi amfani da tambayar mai zuwa don samar da amsa daga Google Gemini:
‘Advertisers win, users lose in an Instagram spinoff’ an rubuta ta Stanford University a 2025-07-14 00:00. Da fatan za a rubuta cikakken bayani mai laushi. Da fatan za a amsa a cikin Hausa tare da labarin kawai.